GEOGenerative Engine Optimization
When people ask AI, it answers with your name.
GEO is how your brand shows up when people ask AI instead of Google. ChatGPT, Perplexity, Gemini and Google AI answers are the new front page, and they answer in sentences, not ten blue links.
What we do
We make your brand the one the model reaches for, and names, when the answer is about your market.
Build the entityWho you are, stated clearly across the web so engines trust it.
Write content structured for AI retrieval, not just human skim.
Earn the mentions and sources models learn from.
Track your share of modelHow often you are cited, and for what.
Why it matters
A growing slice of buying research never reaches your site. It ends inside an AI answer. If you are not in that answer, you are not in the running.
Questions, answered
What is GEO (Generative Engine Optimization)?
GEO is the work of making your brand show up, and get cited by name, in AI answers from ChatGPT, Perplexity, Gemini and Google’s AI results. Instead of fighting for a spot in a list of links, you fight for a sentence in the answer.
What is the difference between GEO and SEO?
SEO works so Google shows you in a list of results. GEO works so AI picks you when it writes an answer. The basics are the same (a site that reads well, useful content, authority), but GEO puts more weight on your brand as an entity, on outside sources and on content that is easy to quote. We do both together.
How does ChatGPT decide which brands to recommend?
It uses what it learned in training and, more and more, live web search. It recommends brands that show up consistently in trusted sources, with clear facts: who they are, what they do, where and for whom. Our job is to make sure those signals exist and match.
How long does it take to show up in AI answers?
AI with live search, like Perplexity or ChatGPT search, can cite you a few weeks after the changes. Showing up consistently usually takes three to six months, because it depends on mentions on other sites. We measure from day one so you see the progress.
How do you measure GEO?
We ask the questions your customers ask, across the AI engines, and log how often you are cited, in what position and next to whom. That is your share of model. We add the traffic those AI engines send to your site.